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Marketing Management
Marketing Management
Author: Geoff Lancaster, Lester Massingham
The new edition of this established text provides students with a straightforward exposition of key marketing management concepts.
ISBN-13: 9780077097523
ISBN-10: 0077097521
Publication Date: 3/1/2001
Pages: 456
Edition: 3rd
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Publisher: McGraw-Hill Inc.,US
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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