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Marketing Management
Marketing Management
Author:
Presenting a unique approach to marketing, this book focuses on what today?s manager must know in order to develop an effective marketing strategy and manage the marketing process. It provides readers with a set of concepts and ideas for approaching marketing decisions along with tools for the structuring and analysis of managerial problems in m... more »
Author:
Presenting a unique approach to marketing, this book focuses on what today?s manager must know in order to develop an effective marketing strategy and manage the marketing process. It provides readers with a set of concepts and ideas for approaching marketing decisions along with tools for the structuring and analysis of managerial problems in m... more »
ISBN-13: 9780471272663
ISBN-10: 0471272663
Publication Date: 2/10/2006
Pages: 550
Rating: ?
ISBN-10: 0471272663
Publication Date: 2/10/2006
Pages: 550
Rating: ?
0 stars, based on 0 rating
