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Marketing for Managers: A Practical Approach
Marketing for Managers A Practical Approach
Author: Leyland F. Pitt
Debunking the idea that marketing has to be complicated, this book introduces the issues underlying marketing concepts and strategies. This newly revised edition includes material on competitive advantage, competitive strategies, customer service, product management, relationship management, and new media. Also addressed is the relationship betw...  more »
ISBN-13: 9780702159336
ISBN-10: 0702159336
Publication Date: 4/28/2004
Pages: 336
Edition: 2nd
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Publisher: Juta Academic
Book Type: Paperback
Members Wishing: 0
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