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The Marketing Manager's Yearbook
The Marketing Manager's Yearbook
Author: AP
This comprehensive guide to global expansion examines the crucial emerging markets with chapters on such topics as: Financing your overseas trade, Developing your market strategy and Technology and customer care.For companies to survive in the 21st century they need to be aware of what global business is and how they can achieve it. This book, a...  more »
ISBN-13: 9780906247785
ISBN-10: 0906247780
Publication Date: 2/1/1999
Pages: 1,144
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Publisher: Kogan Page
Book Type: Paperback
Members Wishing: 0
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