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Marketing Masters: Lessons in the Art of Marketing
Marketing Masters Lessons in the Art of Marketing
Author: Paul B. Brown
For decades companies like Procter & Gamble, Philip Morris, and Kodak epitomized marketing excellence. Today these companies are struggling to cope with new rules in a new game. Marketing Masters tells why the rules have changed, who changed them, and how. — With explosive population growth halted and six out of ten women working full-time, t...  more »
ISBN-13: 9780060158682
ISBN-10: 0060158689
Publication Date: 4/1988
Pages: 216
Edition: 1st ed
Rating:
  • Currently 4.5/5 Stars.
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4.5 stars, based on 1 rating
Publisher: Harpercollins
Book Type: Hardcover
Members Wishing: 0
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