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Marketing Metaphors and Metamorphosis
Marketing Metaphors and Metamorphosis
Author:
Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships.
Author:
Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships.
ISBN-13: 9781403998613
ISBN-10: 1403998612
Publication Date: 9/15/2008
Pages: 240
Rating: ?
ISBN-10: 1403998612
Publication Date: 9/15/2008
Pages: 240
Rating: ?
0 stars, based on 0 rating
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