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Search - Marketing Mistakes and Successes, 7th Edition

Marketing Mistakes and Successes, 7th Edition
Marketing Mistakes and Successes 7th Edition
Author: Robert F. Hartley
This collection of short, real-company cases explores notable blunders in marketing. It helpfully outlines several contrasting good marketing decisions, their ramifications and the lessons they teach. This book emphasizes how we can learn from mistakes and successes—how we can learn by comparing the unsuccessful with the successful.
ISBN-13: 9780471159056
ISBN-10: 0471159050
Publication Date: 8/4/1997
Pages: 376
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Publisher: John Wiley Sons
Book Type: Paperback
Members Wishing: 0
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