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Search - Marketing Mistakes and Successes, 8th Edition

Marketing Mistakes and Successes, 8th Edition
Marketing Mistakes and Successes 8th Edition
Author: Robert F. Hartley
This best-selling casebook presents a series of fascinating scenarios that lets the reader learn from some of today's most prominent business players. In a lively, conversational style, Robert Hartley provides play-by-play analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes- many of these ...  more »
ISBN-13: 9780471370604
ISBN-10: 0471370606
Publication Date: 6/22/2000
Pages: 368
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Publisher: John Wiley Sons
Book Type: Paperback
Members Wishing: 0
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