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Marketing, Morality and the Natural Environment (Routledge Advances in Management and Business Studies)
Marketing Morality and the Natural Environment - Routledge Advances in Management and Business Studies
Author: Andrew Crane
With evidence gathered from extensive case studies, this volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing.
ISBN-13: 9780415213820
ISBN-10: 0415213827
Publication Date: 1/5/2001
Pages: 224
Edition: 1
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Publisher: Routledge
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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