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Marketing the Museum (Heritage: Care-Preservation-Management)
Marketing the Museum - Heritage: Care-Preservation-Management
Author: Fiona McLean
With increasing pressure on museums to be more commercial and more professional, those working in museums find that they need to know about marketing. In response to this need, Marketing the Museum is the first book to apply the concepts and principles of marketing to the museum world.Fiona McLean works out whether it is possible to define a "pr...  more »
ISBN-13: 9780415152938
ISBN-10: 0415152933
Publication Date: 1/31/1997
Pages: 257
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Publisher: Routledge
Book Type: Paperback
Members Wishing: 0
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