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Marketing Myths That Are Killing Business: The Cure for Death Wish Marketing
Marketing Myths That Are Killing Business The Cure for Death Wish Marketing
Author: Kevin J. Clancy, Robert S. Shulman, Kevin Clancy
Most businesses blithely cling to common marketing "wisdom"-and many pay the price by failing. That's the tough premise of this spirited book, packed with unconventional solutions and counter-intuitive answers adaptable to almost any business situation. Drawing on years of experience in the marketing trenches and corporate boardrooms as two of t...  more »
ISBN-13: 9780070111240
ISBN-10: 0070111243
Publication Date: 9/1993
Pages: 308
Rating:
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Publisher: Mcgraw-Hill
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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