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Marketing Places
Marketing Places
Author: Philip Kotler
Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of "places" -- cities, states, and nations -- are in crisis, and can no longer rely on national industrial policies, such as federal matching funds, as a ...  more »
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ISBN-13: 9780743236362
ISBN-10: 074323636X
Publication Date: 1/15/2002
Pages: 400
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Publisher: Free Press
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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