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Marketing Planning Guide, Second Edition
Marketing Planning Guide Second Edition
Author: David L. Loudon, Bruce Wrenn, Phylis Mansfield
THE CLASSIC guide to develop a marketing plan—completely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. With over 50 pages of updated material, this classic textbook has the solid foundation of k...  more »
ISBN-13: 9780789023377
ISBN-10: 0789023377
Publication Date: 11/23/2005
Pages: 362
Edition: 3
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Publisher: Best Business Books
Book Type: Hardcover
Members Wishing: 0
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