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Marketing Planning: Principles into Practice
Marketing Planning Principles into Practice
Author: Marian Burk Wood
This new text leads students step-by-step through the process of preparing a realistic, practical and effective marketing plan. Principles are presented in the context of application, with 24 cases (such as Ryanair, Ciba Speciality Chemicals, HSBC, Orange, Danone and Ducati) and dozens of Marketing in Action extended examples. Students can sharp...  more »
ISBN-13: 9780273686798
ISBN-10: 0273686798
Publication Date: 12/12/2005
Pages: 379
Edition: illustrated edition
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Publisher: Financal Times Management
Book Type: Paperback
Members Wishing: 0
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