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Marketing Planning in a Total Quality Environment (Haworth Marketing Resources)
Marketing Planning in a Total Quality Environment - Haworth Marketing Resources
Author: William Winston, John L Stanton, Robert E Linneman
Marketing Planning in a Total Quality Environment is a how-to book designed for the marketing practitioner. It provides detailed information on how to prepare and implement a marketing plan based in a total quality environment.For the last twenty years, the authors, as marketing practitioners and educators, have been deeply involved in the plann...  more »
ISBN-13: 9781560249382
ISBN-10: 1560249382
Publication Date: 8/21/1995
Pages: 486
Edition: 1
Rating:
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Publisher: Routledge
Book Type: Hardcover
Members Wishing: 0
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