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Marketing Plans: How to prepare them, how to profit from them
Marketing Plans How to prepare them how to profit from them
Author: Malcolm McDonald, Hugh Wilson
A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in marketing. Marketing Plans is designed as a tool and a user?friendly learning resource. Every...  more »
ISBN-13: 9781119217138
ISBN-10: 111921713X
Publication Date: 10/10/2016
Pages: 640
Edition: 8
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Publisher: Wiley
Book Type: Paperback
Members Wishing: 0
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