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Marketing Plans That Work 2nd Edition
Marketing Plans That Work 2nd Edition
Author: Malcolm McDonald, Warren Keegan
Marketing Plans That Work is a practical and insightful step-by-step guide to successfully preparing and executing a marketing plan. The book combines the very best of current practice with necessary theoretical and technical background. Marketing managers and business executives developing marketing and e-business strategies, especially those ...  more »
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ISBN-13: 9780750673075
ISBN-10: 0750673079
Publication Date: 11/8/2001
Pages: 264
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Publisher: Butterworth-Heinemann
Book Type: Paperback
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