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Marketing in Practice
Marketing in Practice
Author: W.G. Leader, N. Kyritsis
An introduction to putting the theories of marketing into practice. This text is aimed at students studying for BTEC exams, HND, the Association of Business Executives, the Institute of Commercial Management, Lcc, Scotvec, Cam Foundation, RSA and the Institute of Marketing. The text includes exam tips, self assessment tests, past exam questions ...  more »
ISBN-13: 9780748717811
ISBN-10: 0748717811
Publication Date: 12/31/1990
Pages: 256
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Publisher: Nelson Thornes Ltd
Book Type: Paperback
Members Wishing: 0
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