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Marketing Principles and Practice
Marketing Principles and Practice
Author: Dennis Adcock
This text provides a guide to the whole of the marketing process and is designed for use on introductory and modular marketing courses. It contains additional material on direct marketing, advertising and public relations and includes questions, exercises and mini-cases throughout.
ISBN-13: 9780273607342
ISBN-10: 0273607340
Pages: 416
Edition: 2 Sub
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Publisher: Trans-Atlantic Publications
Book Type: Paperback
Members Wishing: 0
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