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Marketing: Principles and Practices (Pearson Valueadd Pack)
Marketing Principles and Practices - Pearson Valueadd Pack
Author: Dennis Adcock, Caroline Ross, Al Halborg
Building on the enormous success of previous editions, this best-selling text has been updated and revised, and continues to provide an up-to-date and student-friendly introduction to marketing. Marketing principles are explained in the context of organisations, business management practice and the changing business environment. This Value Pack ...  more »
ISBN-13: 9780273676829
ISBN-10: 0273676822
Publication Date: 7/29/2002
Pages: 552
Edition: 4th

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Publisher: FT Prentice Hall
Book Type: Paperback
Members Wishing: 0
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