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Search - Marketing Professional Services - Revised

Marketing Professional Services - Revised
Marketing Professional Services Revised
Author: Philip Kotler, Thomas Hayes, Paul N. Bloom
In this thoroughly revised and updated resource, the authors make complex marketing concepts easy to grasp and ready to put into action. Beginning with an in-depth look at the role of marketing in any profession, they go on to cover the marketing process--from market analysis and service positioning to creating a promotion mix and implementing...  more »
ISBN-13: 9780735201798
ISBN-10: 073520179X
Publication Date: 9/1/2000
Pages: 422
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Publisher: Prentice Hall Press
Book Type: Hardcover
Members Wishing: 0
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