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Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability
Marketing ROI The Path to Campaign Customer and Corporate Profitability
Author: James D. Lenskold
ROI (Return on Investment) is today's key business tool for measuring how effectively money was spent--yet few marketing managers receive any ROI training at all. Marketing ROIchanges all that, showing marketing pros at every level how to use ROI and other financial metrics to support their strategic decision making. This comprehensive bo...  more »
ISBN-13: 9780071413633
ISBN-10: 0071413634
Publication Date: 7/16/2003
Pages: 256
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Publisher: McGraw-Hill
Book Type: Hardcover
Members Wishing: 0
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