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Search - Marketing: Real People, Real Choices (with FREE Marketing Updates access code card) (3rd Edition)

Marketing: Real People, Real Choices (with FREE Marketing Updates access code card) (3rd Edition)
Marketing Real People Real Choices - with FREE Marketing Updates access code card - 3rd Edition
Author: Michael R. Solomon, Elnora Stuart
This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people making real marketing decisions at leading companies every day. Learners will come to under...  more »
ISBN-13: 9780131088320
ISBN-10: 0131088327
Publication Date: 9/4/2003
Edition: 3
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Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
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