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Marketing: Real People, Real Choices (9th Edition)
Marketing Real People Real Choices - 9th Edition
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
For undergraduate Principles of Marketing courses. — Real people making real choices Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows readers how mark...  more »
ISBN-13: 9780134292663
ISBN-10: 0134292669
Publication Date: 1/14/2017
Pages: 608
Edition: 9
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Publisher: Pearson
Book Type: Paperback
Members Wishing: 0
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