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Marketing: Real People, Real Choices with Free Web Access
Marketing Real People Real Choices with Free Web Access
Author: Solomon
This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people making real marketing decisions at leading companies every day. Learners will come to understand that mark...  more »
ISBN-13: 9780131553255
ISBN-10: 0131553259
Pages: 624
Edition: 4th
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Publisher: Pearson Prentice Hall
Book Type: Paperback
Members Wishing: 0
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