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Marketing Research: An Aid to Decision Making
Marketing Research An Aid to Decision Making
Author: Alan T. Shao
How does marketing research affect your daily life? With Marketing Research: An Aid to Decision Making, readers find out how marketing research processes and results lead to the marketing decisions that impact their daily lives. This book also teaches readers about the important issues and methods involved in conducting marketing research, and...  more »
ISBN-13: 9780324074505
ISBN-10: 0324074506
Publication Date: 8/29/2001
Pages: 624
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Publisher: South-Western College Pub
Book Type: Paperback
Members Wishing: 0
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