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Marketing Research: An Applied Approach
Marketing Research An Applied Approach
Author: Naresh K. Malhotra, David F. Birks
This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth. Marketing Research: An Applied Approach is aimed at students studying marketing research at undergraduate and postgr...  more »
ISBN-13: 9780273706892
ISBN-10: 0273706896
Publication Date: 12/30/2008
Pages: 835
Edition: 3rd
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Publisher: FT Press
Book Type: Paperback
Members Wishing: 0
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