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Marketing Research: Marketing Engineering Applications
Marketing Research Marketing Engineering Applications
Author: Gary L. Lilien, Arvind Rangaswamy
Focusing on marketing analytics this popular series moves beyond conceptual marketing toward marketing engineering—the use of interactive computer decision models to help support marketing decisions. Hands-on, computer-based exercises and cases bring conceptual marketing alive while introducing the software. All of the software is independe...  more »
ISBN-13: 9780321046468
ISBN-10: 0321046463
Publication Date: 8/1998
Pages: 152
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Publisher: Addison Wesley Longman
Book Type: Paperback
Members Wishing: 0
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