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Marketing Research Essentials
Marketing Research Essentials
Author: Carl D. McDaniel
Marketing Research Essentials, 3e keeps the hottest concepts, insights, basics, and examples from McDaniel & Gates' Contemporary Marketing Research, 4e, making it ideal for adding research projects or outside materials to your class. As in the parent text, Essentials seamlessly integrates the Internet and technology issues and methods - all whil...  more »
ISBN-13: 9780324028409
ISBN-10: 0324028407
Pages: 1
Edition: 3rd
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Publisher: Thomson South-Western
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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