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Marketing Research Essentials
Marketing Research Essentials
Author: Carl McDaniel
Marketing Research Essentials, 3e keeps the hottest concepts, insights, basics, and examples from McDaniel & Gates' Contemporary Marketing Research, 4e, making it ideal for adding research projects or outside materials to your class. As in the parent text, Essentials seamlessly integrates the Internet and technology issues and methods - all whil...  more »
ISBN-13: 9780470181119
ISBN-10: 0470181117
Publication Date: 9/4/2007
Edition: 6th
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Publisher: John Wiley & Sons Inc
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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