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Marketing Research Essentials
Marketing Research Essentials
Author: Carl Jr. McDaniel, Roger Gates
When conducted properly, marketing research can lead to better products, improved services, and a higher level of customer satisfaction. Written by marketing research professionals with over 40 years combined experience, this book is packed with the hottest trends, insights, and advances in the field. It presents a snapshot of the way cutting-ed...  more »
ISBN-13: 9780470087015
ISBN-10: 0470087013
Publication Date: 2/26/2007
Pages: 544
Edition: 6
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Publisher: Wiley
Book Type: Paperback
Other Versions: Hardcover
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