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Marketing Research Essentials
Marketing Research Essentials
Author: Carl McDaniel, Roger Gates
Marketing Research Essentials, 4th Edition is filled with cases, chapter-opening vignettes, marketing research war stories, and ethical dilemmas. The text connects the materials to the real world of marketing research, as it's practiced in today's top firms.   Both authors bring a combined 40 years of marketing research experience to...  more »
ISBN-13: 9780471448457
ISBN-10: 0471448451
Publication Date: 5/7/2003
Pages: 480
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Publisher: Wiley
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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