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Marketing Research: The Impact of the Internet
Marketing Research The Impact of the Internet
Author: Carl D. McDaniel, Roger H. Gates
Formerly known as Contemporary Marketing Research, Marketing Research: The Impact of the Internet presents marketing research through the eyes of a manger using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods. Extensive updates and revisions enhance its traditional high qua...  more »
ISBN-13: 9780324125818
ISBN-10: 032412581X
Publication Date: 6/2002
Pages: 9
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Publisher: South-Western Educational Publishing
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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