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Marketing research in a marketing environment
Marketing research in a marketing environment
Author: William R Dillon
This text is the first of its kind to successfully bridge the gap between the theory and practice of marketing research. This is accomplished through the continuous use of numerous examples and applications taken from actual companies. The authors also include several practical topics, such as the use of the library as an information system, met...  more »
ISBN-13: 9780256079777
ISBN-10: 0256079773
Publication Date: 11/1/1989
Pages: 853
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Publisher: Irwin
Book Type: Paperback
Other Versions: Hardcover
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