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Marketing Research: Measurement and Method (The Macmillan series in marketing)
Marketing Research Measurement and Method - The Macmillan series in marketing
Author: Donald S. Tull, Del I. Hawkins
Introductory text in marketing research. Concerned with the doing of good decisional research, specifically good marketing research. DLC: Marketing research.
ISBN-13: 9780024218216
ISBN-10: 0024218219
Publication Date: 1/12/1990
Pages: 750
Edition: 5th
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Publisher: Macmillan USA
Book Type: Hardcover
Members Wishing: 0
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