Skip to main content
PBS logo
 
 

Search - Marketing Research: Methodological Foundations (with Qualtrics Card)

Marketing Research: Methodological Foundations (with Qualtrics Card)
Marketing Research Methodological Foundations - with Qualtrics Card
Author: Dawn Iacobucci, Gilbert A. Churchill
Learn the keys to the six stages of successful marketing research as you study both qualitative and quantitative marketing research techniques in this market-leading book. Recognized as the standard for mastering today's marketing research, Iacobucci/Churchill's MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, Tenth Edition, shows you how to make...  more »
ISBN-13: 9781439081013
ISBN-10: 1439081018
Publication Date: 10/20/2009
Pages: 604
Edition: 10
Rating:
  ?
0 stars, based on 0 rating
Publisher: South-Western College Pub
Book Type: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.