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Marketing Research for Non-profit, Community and Creative Organizations
Marketing Research for Nonprofit Community and Creative Organizations
Author: Bonita Kolb
This book will have two purposes. First, the book will educate readers on how research can be used to help their organization more effectively reach its goals. Second, it will educate the reader on how to conduct different methods of research and use the findings to improve their product, find customers and develop effective promotion. — Textbook...  more »
ISBN-13: 9780750687607
ISBN-10: 0750687606
Publication Date: 7/14/2008
Pages: 290
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 1
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