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Marketing Research in Practice
Marketing Research in Practice
Author: BOYCE
Ideal for students undertaking the first course in Marketing Research this book is written to the National Marketing Modules and is a core second year course in the Marketing Diploma and a popular elective for Certificate courses. The text covers the historical development of research methods within Australia.
ISBN-13: 9780074707579
ISBN-10: 0074707574
Edition: Revised
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Publisher: McGraw-Hill Australia
Book Type: Paperback
Members Wishing: 0
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