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The Marketing Research Project Manual
The Marketing Research Project Manual
Author: Glen R. Jarboe
This comprehensive project manual is designed to provide users a realistic marketing research experience. The manual provides clear and concise explanations of the research process, offering step-by-step procedures for students to follow in conducting a market research project with an emphasis on survey research and data analysis using statisti...  more »
ISBN-13: 9780314076908
ISBN-10: 0314076905
Pages: 200
Edition: 3rd
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Publisher: West Publishing Company
Book Type: Paperback
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