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Marketing Research Project Manual
Marketing Research Project Manual
Author: Glen R. Jarboe
This comprehensive project manual is designed to provide users a realistic marketing research experience. The manual provides clear and concise explanations of the research process, offering step-by-step procedures for students to follow in conducting a market research project with an emphasis on survey research and data analysis using statisti...  more »
ISBN-13: 9780538891486
ISBN-10: 0538891483
Publication Date: 7/30/1998
Pages: 235
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Publisher: South-Western College Pub
Book Type: Paperback
Members Wishing: 0
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