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Marketing Research with SPSS
Marketing Research with SPSS
Author: Carl McDaniel, Roger Gates
Real Data, Real People, Real Research — Experience what it's like to work at the frontlines of the marketing research industry! In Marketing Research, 7th Edition, Carl McDaniel, founder of the University of Texas at Arlington's MS In Marketing Research program, and Roger Gates, a full-time marketing researcher, offer you an engaging, highly ente...  more »
ISBN-13: 9780471755289
ISBN-10: 0471755281
Publication Date: 3/20/2006
Pages: 720
Edition: 7
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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