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Marketing Research: Text and Cases
Marketing Research Text and Cases
Author: Robert E Stevens, David L Loudon, Bruce Wrenn
Teach students the power of marketing with effective research strategies! This step-by-step textbook shows students how to design, conduct, and interpret market research. Marketing Research: Text and Cases covers the full range of this topic from the difference between strategic and tactical decisions to choosing the proper research design and o...  more »
ISBN-13: 9780789009401
ISBN-10: 0789009404
Publication Date: 10/11/2001
Pages: 395
Edition: 1
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Publisher: Routledge
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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