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Marketing Research: Tools and Techniques
Marketing Research Tools and Techniques
Author: Nigel Bradley
Marketing Research balances theoretical and practical elements of marketing research, showing students how to implement marketing research themselves. Real research tools and examples of mishandled practice encourage students to think analytically and critically.
ISBN-13: 9780199281961
ISBN-10: 0199281963
Publication Date: 3/1/2007
Pages: 560
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Publisher: Oxford University Press, USA
Book Type: Paperback
Members Wishing: 0
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