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Marketing Research With Web Card
Marketing Research With Web Card
Author: A. Parasuraman
In Marketing Research, the authors offer undergraduate and MBA students a compelling introduction to the field with extensive use of global, technology, service, and small business examples. Distinctive features include integrated coverage of technology tools and statistical analysis, current research, and a strong focus on strategy. To r...  more »
ISBN-13: 9780618393282
ISBN-10: 0618393285
Publication Date: 7/24/2003
Edition: 1
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Publisher: Houghton Mifflin Company
Book Type: Hardcover
Members Wishing: 0
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