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Marketing Research
Marketing Research
Author: Pamela S. Schindler, Donald R. Cooper
There are several approaches to teaching marketing research. You could present the big picture and context first, and then break down the overall process into its parts. Or, you could start with techniques and build each into a phase of the overall process until at the end the overview is known. This book takes the approach that each student nee...  more »
ISBN-13: 9780071115711
ISBN-10: 0071115714
Publication Date: 4/1/2005
Pages: 832
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Publisher: McGraw-Hill Publishing Co.
Book Type: Paperback
Members Wishing: 0
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