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Marketing Research
Marketing Research
Author: Jr. Joseph Hair, Robert P Bush, David J Ortinau
The direction of Marketing Research, 2e heads towards a more application-oriented approach, wonderfully enhanced by the creation of a custom website that will enable students to complete their marketing research project with our online support. In addition to this distinction, the focus of the new edition takes an application-oriented approach, ...  more »
ISBN-13: 9780072820201
ISBN-10: 0072820209
Publication Date: 6/1/2002
Edition: 2nd
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Publisher: McGraw-Hill Publishing Co.
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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