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Marketing Research
Marketing Research
Author:
Real data, real people, real research. In the Eight Edition of "Marketing Research", McDaniel and Gates continue to share their real-life experiences from the industry to teach students how to make critical business decisions through the study of market research. The authors' practical approach and emphasis on being 'real' has made this one of t... more »
Author:
Real data, real people, real research. In the Eight Edition of "Marketing Research", McDaniel and Gates continue to share their real-life experiences from the industry to teach students how to make critical business decisions through the study of market research. The authors' practical approach and emphasis on being 'real' has made this one of t... more »
ISBN-13: 9780470414361
ISBN-10: 0470414367
Publication Date: 6/12/2009
Pages: 792
Edition: 8th International st
Rating: ?
ISBN-10: 0470414367
Publication Date: 6/12/2009
Pages: 792
Edition: 8th International st
Rating: ?
0 stars, based on 0 rating
Publisher: John Wiley & Sons Ltd
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review
Genres:
