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Marketing Research
Marketing Research
Author: Carl, Jr. McDaniel, Roger Gates
Presents marketing research through the eyes of a manger using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods. Extensive updates and revisions enhance its traditional high quality and enjoyable style. A "real world " view of marketing research that comes from authors with over 40 years ...  more »
ISBN-13: 9780471657651
ISBN-10: 0471657654
Publication Date: 2/2004
Pages: 617
Edition: 6th BkCdr
Rating:
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Publisher: John Wiley Sons
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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