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Marketing in Small Businesses
Marketing in Small Businesses
Author: Brian Kenny, Karen Dyson
This book is a clear and concise introduction to marketing in the small business. Informative and helpful, it focuses on the nature of marketing and the benefits of its applications, even where resources are limited. This book should be of interest to students of marketing and business studies, people working in small businesses.
ISBN-13: 9780415009201
ISBN-10: 0415009200
Pages: 240
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Publisher: Routledge
Book Type: Hardcover
Members Wishing: 0
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