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Marketing for Small Publishers (Journeyman Media Handbook)
Marketing for Small Publishers - Journeyman Media Handbook Author:Bill Godber, Robert Webb, Keith Smith A step-by-step handbook on the most effective ways to market publications. Designed specifically for those working in small and medium-sized publishers and voluntary organizations. It provides a chronological guide from making the initial decision to publish, to deciding on title and format, promoting and selling to the trade, schools, libraries... more » and other specialist markets and dealing with the media, bookshops and distributors. The book also discusses selling rights and selling in overseas markets.« less
ISBN-13: 9781851720347 ISBN-10: 1851720340 Pages:144 Edition:Rev Sub Rating: